PRIVACY POLICY AND COOKIES

Effective Date: 16 December 2024

Last Updated: 16 December 2024

Alitance Limited, operating as RFU News and RFU Plus (collectively referred to as "RFU News" or "Platform"), is committed to protecting the privacy and personal information of our users. This Privacy Policy outlines how we collect, use, and manage your information in compliance with applicable laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other global data protection regulations.

By using RFU News, you agree to this Privacy Policy, which is an integral part of our Terms of Use. If you do not agree, please do not use the Platform.

1. Who We Are

• Controller: Alitance Limited

• Company Registration: 3091458

• Registered Address: 29 Austin Road, Unit 1102, 11/F, TST, Kowloon, Hong Kong

For any questions regarding this policy, please contact us at support@rfunews.com.

2. Scope of This Privacy Policy

This Privacy Policy applies to the following:

1. Websites operated by RFU News, including rfunews.com and rfuplus.com.

2. Applications, APIs, notifications, and other content provided through the Platform.

3. Any interaction with the Platform, including free and paid services.

3. What Information We Collect

a. Personal Information

When you use our Platform, we may collect the following:

• Account Information: Name, email address, password, and payment details.

• Subscription Data: Billing address, subscription tier, and payment history.

• Communication Data: Messages, feedback, or customer support inquiries.

b. Non-Personal Information

Automatically collected data includes:

• IP address, device type, browser type, and operating system.

• Usage data, such as interactions with content, timestamps, and access logs.

• Cookies and tracking data to enhance user experience and analytics.

c. Sensitive Information

RFU News does not intentionally collect sensitive personal information such as health data, racial or ethnic origin, political opinions, religious beliefs, or genetic data unless required for a specific purpose (e.g., user-generated content that voluntarily includes such information). If sensitive data is inadvertently collected, it will be handled in strict compliance with applicable laws.

d. Cookies and Tracking Technologies

RFU News uses cookies to provide core functionalities, improve user experience, and deliver personalized content. For more information, please refer to Clauses 17 and 18.

4. How We Use Your Information

We use the information collected for the following purposes:

1. Providing Services: To manage subscriptions, process payments, and deliver content.

2. Enhancing User Experience: Personalizing content and tailoring recommendations.

3. Communication: Sending notifications, updates, and promotional materials (when consent is provided).

4. Legal Compliance: Adhering to applicable regulations and responding to lawful requests.

5. Analytics and Research: Improving the performance and features of our Platform.

6. Fraud Prevention: Detecting, preventing, and responding to suspicious or fraudulent activity.

5. Legal Basis for Processing

RFU News processes your information under the following legal bases:

• Consent: When you provide explicit consent for specific purposes (e.g., newsletters).

• Contractual Necessity: To fulfill our obligations under your subscription agreement.

• Legitimate Interests: To improve our Platform and safeguard its security.

• Legal Obligations: To comply with applicable laws and regulations.

6. How We Share Your Information

Your data will only be shared with third parties under these circumstances:

1. Service Providers: Payment processors (e.g., Stripe), hosting providers, and analytics tools, all bound by strict confidentiality agreements.

2. Legal Authorities: When required by law or to protect our rights, property, or users.

3. Corporate Transactions: In the event of a merger, acquisition, or sale of assets, provided that the acquiring entity upholds the commitments in this Privacy Policy.

4. Global Operations: Sharing with subsidiaries or affiliates of Alitance Limited for operational efficiency and compliance with cross-border laws.

We do not sell your personal data under any circumstances.

7. International Data Transfers

As RFU News is based in Hong Kong, your information may be transferred to and stored in locations outside your home country. We implement the following safeguards to protect your data:

• Standard Contractual Clauses (SCCs): Ensuring compliance with GDPR for data transfers outside the EEA.

• Binding Corporate Rules (BCRs): For transfers within Alitance Limited and its affiliates.

• Adequacy Decisions: Adhering to decisions by regulators regarding data transfer destinations deemed to provide adequate protection.

8. Data Retention

We retain your data only for as long as necessary to:

• Provide our services.

• Fulfill legal and regulatory obligations.

• Resolve disputes or enforce agreements.

Upon termination of your account, your data will be deleted or anonymized unless retention is required by law.

9. Your Privacy Rights

a. European Union and EEA Residents (GDPR)

You have the right to:

• Access your data.

• Rectify incorrect or incomplete data.

• Request erasure of your data.

• Restrict processing or object to its use.

• Request data portability.

b. California Residents (CCPA)

California residents may:

• Request disclosure of the personal data we collect.

• Request deletion of personal data.

• Opt out of the sale of personal data (though we do not sell data).

c. Other International Rights

Depending on your location, you may have additional rights under local privacy laws, such as:

• Withdrawing consent to processing.

• Filing a complaint with a supervisory authority.

To exercise these rights, contact support@rfunews.com.

10. Children’s Privacy

The Platform is not intended for users under 18. We do not knowingly collect data from children under this age. California residents under 16 may have additional rights under CCPA. If you believe a child has provided us with data, please contact support@rfunews.com.

11. Data Security

RFU News employs advanced security measures to protect your data, including:

• End-to-end encryption for sensitive transactions.

• Regular vulnerability testing and system updates.

• Strict access controls to limit unauthorized access.

While we take reasonable steps to secure your information, no system is completely secure. Users are encouraged to protect their login credentials and report any suspicious activity immediately.

12. Your Obligations

As a user of the Platform, you are responsible for:

• Providing accurate and up-to-date information.

• Maintaining the confidentiality of your account credentials.

• Ensuring that your use of the Platform complies with all applicable laws and our Terms of Use.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Significant changes will be communicated via email or prominent notices on the Platform. Continued use of the Platform constitutes acceptance of any changes.

14. Contact Information

If you have questions or concerns regarding this Privacy Policy or your personal data, contact us:

• Email: support@rfunews.com.

• Mailing Address: 29 Austin Road, Unit 1102, 11/F, TST, Kowloon, Hong Kong

15. Governing Law

This Privacy Policy is governed by the laws of the Hong Kong Special Administrative Region. Any disputes will be resolved under the exclusive jurisdiction of Hong Kong courts.

16. Additional Rights for Certain Jurisdictions

a. United States (Various States)

Residents of certain U.S. states (e.g., Virginia, Colorado, Connecticut) may have rights similar to those outlined in the CCPA, such as rights to access, delete, and correct data.

b. Other Countries

Users in jurisdictions with unique privacy laws (e.g., Brazil’s LGPD, Canada’s PIPEDA) may have additional rights. Please contact us for assistance.

This Privacy Policy ensures compliance with global privacy standards and reflects RFU News' commitment to protecting user data while addressing international regulatory requirements.

17. Cookies

a. Cookies are files with small amounts of data that are commonly used with an anonymous unique identifier. These are sent to your browser from the website that you visit and are stored on your computer’s hard drive.

b. Our website uses these “cookies” to collection information and to improve our Platform. You have the option to either accept or refuse these cookies, and know when a cookie is being sent to your computer. If you choose to refuse our cookies, you may not be able to use some portions of our Platform.

18. Service Providers

1. We may employ third-party companies and individuals due to the following reasons:
   
   1. To facilitate our Platform;
   2. To provide the Platform on our behalf;
   3. To perform Platform-related services; or
   4. To assist us in analyzing how our Platform is used.
2. Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website or other websites.
3. Google’s use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
4. You can opt out of personalized advertising by visiting Ads Settings.
5. We use Webflow and Memberstack to serve content and manage members. You can find their privacy policy here and here.
6. To process payments, we use Stripe. Their privacy policies are here.
7. We want to inform our Platform users that these third parties have access to your Personal Information. The reason is to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.